1. What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They allow the site to remember your actions and preferences over a period of time, so you do not have to re-enter them whenever you return to the site or browse from one page to another.

2. How We Use Cookies

We use cookies on www.techfirstsoft.in to:

Ensure the website works correctly and securely.
Understand how visitors use our site and identify areas for improvement.
Remember your preferences for a better experience.
Measure the effectiveness of our marketing campaigns (only with your consent).

3. Types of Cookies We Use

Type	Retention	Purpose & Examples
Strictly Necessary	Session	Required for the website to function. Cannot be disabled.Session state, security tokens, load-balancer routing.
Analytics	Up to 26 months	Helps us understand how visitors interact with our site so we can improve it.Google Analytics (_ga, _gid) — page views, session duration, referral source.
Functional	Up to 12 months	Remembers your preferences to personalise your experience.Language preference, previously selected service.
Marketing	Up to 90 days	Used to show relevant advertisements and measure campaign effectiveness.Meta Pixel, Google Ads conversion tracking — only if you have opted in.

4. Third-Party Cookies

Some cookies are placed by third-party services that appear on our pages. We use:

Google Analytics — to understand site traffic. You can opt out via the Google Analytics Opt-out Browser Add-on.
Meta (Facebook) Pixel — only loaded with your consent for marketing measurement.

These third parties have their own privacy policies that govern the use of their cookies. We do not control them.

5. Managing Your Cookie Preferences

You can control and manage cookies in several ways:

Browser settings — most browsers allow you to refuse or delete cookies. Refer to your browser's help documentation for instructions.
Our cookie banner — when you first visit our site, you can accept or decline non-essential cookies.
Opt-out tools — use the Google Analytics opt-out link above or visit aboutads.info for ad-network opt-outs.

Please note that disabling certain cookies may affect the functionality of our website.

6. Do Not Track

Some browsers offer a "Do Not Track" (DNT) feature. Our website does not currently respond to DNT signals, but you can manage your preferences via your browser settings or our cookie banner.

7. Updates to This Policy

We may update this Cookie Policy to reflect changes in technology, regulation, or our practices. Updates will be posted on this page with a new effective date.

8. Contact

Questions about our use of cookies? Email us at rajesh@techfirstsoft.in.